What is your First Name and Lastname
(Firstname Lastname)

What is the purpose of the gathering or meeting?

(If you will be speaking at an event, research the event and find out who attends and why.)

Why are you delivering this content to this audience and why should they care?

(As you go through the rest of these questions and prompts and as you continue refining your content, keep asking “Why should they care?”)

(It’s always about what’s in it for them (WIIFT); the audience.)

Who is the audience(s) you will be addressing?

(Usually, you have more than one audience. For example, if you will be addressing a group of people at work, they might hold a variety of positions and, therefore, have differing responsibilities and perspectives.)

For each audience, write out their:

goals

needs

fears

challenges

and objections (to the content you are planning to deliver)

(Fill out the fillable pdf from the intro screen and rename it with your first name and lastname then upload it here once done)